In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be correct and up to date at all times. In addition, this info is openly visible on WHOIS web sites and while this may not be a problem for companies, it may not be very acceptable for individuals, because anybody can see their names and their personal street and email addresses, all the more so in an age when identity fraud isn’t that uncommon. Because of this, registrar companies have come up with a service that conceals the details of their customers without editing them. The service is referred to as Whois Privacy Protection. In case it’s active, people will view the details of the registrar, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still impossible to conceal your personal details with certain country-code ones.