A dedicated IP address means that you will have a unique numeric identifier on the Internet and that it will not be shared with other's Internet sites or apps as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed if you have an online store and you want to accept online payments or in case you have a login form and you'd like the data which users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for instance. Moreover, it shall provide more credibility and protection to your sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your sites with our company and you have your own hosting server, you shall be able to get one or numerous dedicated IP addresses with simply a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the server.